Founder and CEO
Regulatory oversight of the business, strategic planning, product development and financial control.
Qualified Mining Mechanical Engineer then spent 20+ years in senior Sales and Marketing roles in the IT and Telecommunications sector.
Launched White Rose Finance Group in 2004 seeking a better work-life balance coupled with a strong interest in property development and investment.
Film / Music
The Full Monty, indie pop and rock , any live music.
Pastime / Interests
Time with the family and 8 grand kids , Leeds United season tickets, golf, enjoying nature and the great outdoors.
Email Geoff Wilson
General involvement across all business functions with specific interest in developing new network opportunities and assisting with the recruitment and success of network partners.
Following a 20-year career in the corporate world, John completed an MBA and followed his interest in financial services before joining the company in 2014. This coincided with the business being awarded FCA principal status and the formal launch of the Brokerplan Network.
Different Seasons – Stephen King
Co-Founder of Deadpan Players (Amateur Dramatics Society)
Pluck the Funky Chicken (she lays blue eggs!)Email John Kent
HR & Project Director
Head of the HR function as well as taking a lead role in multiple projects across the business including compliance and staff recruitment.
Karen’s professional background includes extensive experience in finance and banking, including a number of years with Lloyd’s bank followed by a successful career with HR specialists Croner Consulting. Having operated as a commercial finance broker and set up and run her own holiday letting business while bringing up a young family Karen is also extremely adept a juggling a very busy schedule.
Pride & Prejudice – Jane Austen
Gladiator & Anything with a Christmas Tree
Pawthos, Pogo, Pemberley, Prim, Pepper & Pluck (Dog + Rabbit + 4 x Chickens)
Running & Gym
SocialisingEmail Karen Kent
Overseeing business operations day to day, with a focus on lender relationships, deal processing, inbound communications, and compliance.
Joining the business in 2021 having previously managed a mid-sized operation within a commercial banking environment, Simon has also spent a large part of his career on the front line as a commercial finance broker. With over 15 years in financial services, he brings experience in relationship management, operations, structuring and sales.
Rigged – Ben Mezrich
Watching football (as a keen Liverpool supporter)
No pets (2 kids is enough!)
Responsible for the financial control of the business, managing the whole accounting process ensuring its integrity, alongside payroll & administration. Also supporting all key areas of the business, from facilities to IT ensuring the smooth running of the company!
An AAT accounting technician, coupled with over 20 years experience in accountancy, finance and administration, working across various diverse business sectors from education, insurance and accountancy practices. Brought a breadth of knowledge and expertise having joined White Rose Finance in June 2019.
The Stormlight Archives – Brandon Sanderson (Favourite Author)
Love of Musical theatre
Power of the mind – Hypnosis & Psychotherapy – qualified as a hypnotherapist in February 2020!Email Jan Fox
Network Support Manager
Involvement across the Operations function. Network support for AR’s on case’s, mentoring, building tools to make their progress into becoming a commercial broker as easy as possible.
Following a degree in Management and a varied career across the world that included finance positions (Spain / Hong Kong / Tel Aviv) a return to my home town coincided with starting work for White Rose in 2006.
Favourite Book – The Bone Clocks – David Mitchell
Favourite Films – Brazil / Blade Runner
Robin, my 2-year-old takes up all my passion and pastime at the moment!
Business Development Manager
Involved in recruitment across all of our Brokerplan Academy opportunities.
Laura studied Nursing at King’s College London and graduated in 2017. Following this Laura worked as a Field Sales Executive in Reprographics before joining the business in October 2019.
Frankie the Frankfurter (Sausage Dog!)
Network Support Manager (Regulated)
I work with our sales team recruiting new brokers and support our existing partners on their journey in the Financial Services Industry.
I have a wealth of experience in the Financial Services industry and have enjoyed roles with major high street banks, leading estate agents as well as other key employers in the region. My colleagues would describe me as energetic and passionate (loud) which I hope combines well with my knowledge and experience.
If you happen to call me and get my voicemail, I’m either in the front seat of a roller coaster or having some quiet time 18meters under the ocean. Scream if you want to go faster…………
Business Development Manager
As Business Development Manager to the Brokerplan Network, Marcus’ role entails advising Partners with lead generation, social media strategy and relationship building.
After graduating his university studies in Business and Marketing, Marcus began work with a digital marketing agency before then moving to White Rose Finance in 2018.
When he’s not working with Partners on generating business, Marcus enjoys visiting the pub with friends, watching Netflix crime documentaries and taking his Shih-Tzu’s for long walks.
Training & Support Advisor
Catherine has joined us in the role of Training and Support Advisor, working within our regulated mortgage desk. Joining us from Bluestone Mortgages, Catherine has worked in a number of roles from broker to mentor with a spell as an underwriter thrown in for good measure! After her training, Catherine will take on responsibility for file checking and mentoring for our regulated mortgage network as well as our own internal mortgage desk.Email Catherine Bale
My responsibilities are to facilitate and develop training across the business. Ensuring all learning interventions are fit for purpose, giving the needed support to our growing partner network.
Following 20 years running a small business, I have worked for various large organisations in the role of Learning & Development Manager. More recently working for a multi-national company as an area Franchise Development Manager, supporting a large partner network.
Sense Hacking – Charles Spence
Recent edition to the family: a very excited Goldendoodle, who is turning into a giant!
Camping & caravanning
Music- a very loud sound system much to the annoyance of my family and neighbours!
BoxingEmail Andy Boycott
Assist, assess and submit commercial finance cases that are sent into WRF from the network and direct.
Having worked in business banking for 7 years at a couple of high street banks, Phil ventured into the commercial bridging world but after being made redundant in 2020 Phil joined WRF.
Film – Shawshank Redemption
TV Series – Game of Thrones
Anything sport related especially football and golf having played football at Semi-Professional level.